Cadbury Chocolate 20% Downsize

Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, very sneaky but not very clever. Update 1, it seems Cadbury's have realized that changing the classic taste was an epic fail, word is they will revet back to the old taste this is said to be months away, will the 50g come back? Update 2, (April 2010) looks like a bit of damage control going on, Cadbury's have changed the look of this block now, it is a much darker colour. The cocoa amount has been changed back to the classic taste, unfortunately the size still remains downsized to 200g We will need a really good TV commercial made to inform the loyal chocolate lovers that the classic taste is back, I dare say the damage done by this change will take years to repair, many consumers are now enjoying another brand. BIG lessons here for all in business, never stuff around with a classic product. Cadbury changed its famous recipe at the same time as it introduced new packaging and a reduction in the size of its chocolate blocks. Cadbury recently reduced the size of its moulded chocolate range. The 150g block has been re-sized to 100g/110g, the 250g block has been downsized to 200g/220g and the 400g block is now 350g. 250g had 26% cocoa solids, 200g has 21% cocoa solids. Very tricky repackaging ensures the consumer barely notices any change, while a new slick advertising campaign sets up a smoke screen to distract the consumer. Company websites declaring this change is for the ...

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